Why Invest in a Professional Podcast

Podcasts are the new radio, just as blogs are the new magazines.

People no longer get their news solely from newspapers, but instead check Twitter, Facebook, Instagram, and other social media outlets.

The way we consume information and media has changed, and podcasts are at the crux of this new form of entertainment.

Early podcasts were rough, unprofessional, and oftentimes two strangers discussing sports and politics in their basement. Now however, professional podcast-specific production studios are popping up all over the country, and the audience is responding with incredible enthusiasm.

According to a survey conducted by Edison Research and Triton Digital in 2016:

  • Podcast listeners have a higher median income than the general US adult population.

  • Podcast listeners are more likely to have a four-year college degree and/or graduate degree than the general US adult population.

  • 35 million Americans, on average, listen to podcasts every week, and the number is growing.

Not only is the average podcast listener today more likely to be highly educated, but also they’re likely to be financially stable and looking for high quality content to consume. Entrepreneurs, authors, corporations, and even celebrities are now accessing this market for that very important reason: Because if you’re selling something, you need to find a market that can actually afford to buy what you’re trying to sell.

Are you ready to get started? Studio Americana has everything you need to hit the ground running. Give us a call today at 612-272-7970 when you’re ready to find your voice and bring your unique podcast to the world.

Jenna Redfield