What is a Podcast and Why Does it Matter?

Imagine listening to a radio show that automatically downloads to your smartphone every week, constantly providing new and relevant content around your favorite, but oddly specific, subjects. No more sitting through your local radio station’s morning show just because you like the music or, even worse, only listening on specific days, at specific times, because the host might say something interesting.

Now, you can find shows online that cater specifically to you and your unique interests. They’re tailored to the exact subject matter you care about and you can get them completely free, at any time of day.

That is a podcast.

Just-in-time media you choose, when you are ready. That is probably why 59% of Americans from ages 18-54 are now listening (source: markeingprofs.com).

For those that are ready to access the huge benefits of a podcast audience, Studio Americana is a one-stop-shop for a professional team with years of experience in radio that will help you create a show you love and can’t wait to share with listeners. Give us a call at 612-272-7970 to find your voice online today.

Welcome to the World of Podcasts

The word “podcast” comes from the words “ipod” and “broadcast.”

Simply put, a podcast is an on-demand radio show that you can listen to or download, either online or through specific apps. Similar to a blog, podcasts can be created and distributed by anyone, but don’t make the mistake of thinking they’re unprofessional or unpolished; as of 2017, there are thousands of professionally produced podcasts that are indistinguishable in quality from any show you’d hear on the radio.

Podcasting has created a new type of radio, which has given way to a new marketplace of creators, consumers, studios, producers, and more. Time Magazine has called 2017 a “podcast renaissance” and popular podcasters are now able to make six-figure salaries from their podcasts alone.

This makes sense, given the nonstop American lifestyle. Blogs are great, but who has time to sit and read during the day? With podcasts, you can listen at the gym, on a run, in the car, on the bus, or even at your desk while working. Even better, you can subscribe to podcasts so they automatically download to your phone or computer whenever a new episode is released. Unlike blogs, you don’t need to check for new content every week; the content comes to you.

If you still have doubts about who’s listening, pay attention to the numbers:

According to a survey conducted by Edison Research and Triton Digital in 2016:

  • There are an estimated 35 million podcast listeners every week

  • Weekly podcast consumers listen to 5 podcasts per week

  • The number of weekly podcast listeners is growing, and the number has almost doubled since 2013.

As podcasts are earning their rightful title as a major player in online media, podcasters are competing for listeners like never before. Cutting through the throng of mediocre, basement-production level podcasts is now necessary for any podcaster that wants to become relevant. Studio Americana is an example of an affordable, podcast-specific production studio that takes potential podcasters from the “idea” phase to a fully produced, high-quality show.

For those that are ready to access the huge benefits of a podcast audience, Studio Americana is a one-stop-shop for a professional team with years of experience in radio that will help you create a show you love and can’t wait to share with listeners. Give us a call at 612-272-7970 to find your voice online today.

Why Invest in a Professional Podcast

Podcasts are the new radio, just as blogs are the new magazines.

People no longer get their news solely from newspapers, but instead check Twitter, Facebook, Instagram, and other social media outlets.

The way we consume information and media has changed, and podcasts are at the crux of this new form of entertainment.

Early podcasts were rough, unprofessional, and oftentimes two strangers discussing sports and politics in their basement. Now however, professional podcast-specific production studios are popping up all over the country, and the audience is responding with incredible enthusiasm.

According to a survey conducted by Edison Research and Triton Digital in 2016:

  • Podcast listeners have a higher median income than the general US adult population.

  • Podcast listeners are more likely to have a four-year college degree and/or graduate degree than the general US adult population.

  • 35 million Americans, on average, listen to podcasts every week, and the number is growing.

Not only is the average podcast listener today more likely to be highly educated, but also they’re likely to be financially stable and looking for high quality content to consume. Entrepreneurs, authors, corporations, and even celebrities are now accessing this market for that very important reason: Because if you’re selling something, you need to find a market that can actually afford to buy what you’re trying to sell.

Are you ready to get started? Studio Americana has everything you need to hit the ground running. Give us a call today at 612-272-7970 when you’re ready to find your voice and bring your unique podcast to the world.

Create an Experience with Your Podcast

Podcasts are about more than sales.
They’re about creating an experience for your audience in which they are engaged, informed, and educated about topics they genuinely care about. It’s a way to grow your network and influence, and become a thought leader in the market, which ultimately increases both sales and visibility.

The number of professionally produced podcasts is growing every day and unpolished, basement-level shows can no longer compete with the quality content readily available today.

Most podcasts are free, so one of the best ways to create value for the audience is by producing a show that makes them feel like you’ve put time and money in to creating it just for them. This builds loyalty, trust, and increases the value of your brand.

Fortunately, producing a podcast at this level doesn’t have to break your marketing budget. Studio Americana is one of the only podcast-specific studios in Minnesota, and one of the few in the country run by a team with years of experience in radio. We know how to take an idea and produce a polished, interesting, and listener-friendly podcast that you’re proud of. With the highest quality equipment, a beautiful recording studio, and even space for a live audience, Studio Americana easily competes with the highest quality podcasters from all over the world.

Give us a call today at 612-272-7970 when you’re ready to find your voice and bring your unique podcast to the world.

Expand Your Online Footprint with a Podcast

Podcasting is your chance to speak directly to your audience and educate them about industry trends and issues for a fraction of the cost that it would take to do the same over the radio.
In an age where people are no longer taking the time to read newspapers, let alone blogs, listeners can bring podcasts with them wherever they go—on the bus, on a plane, to the office, or even to the gym—and listen at their own convenience.

More importantly, podcast audiences are shown to be highly responsive.

According to the Interactive Advertising Bureau and Edison Research, 65% of podcast listeners are more willing to consider purchasing something after they learn about it from a podcast.

This means that not only do you get to speak freely to your target market, but also more than half of them are likely to consider purchasing from you afterwards.

Adding a podcast to your monthly advertising budget is easy, too. Consider adding a podcast as a compliment to your current marketing strategy that can be distributed online. A high quality podcast will go far with your audience and give you a unique authenticity that is impossible for your competition to replicate.

Studio Americana is one of the few podcast-specific studios in the United States that specializes in using professional podcasts as a marketing tool. Our clients are innovators, and with our years of experience in radio, combined with the highest quality equipment available, we bring thought leaders to life in a new way.

Give us a call at 612-272-7970 when you’re interested in knowing more about the value of adding podcasting to your marketing budget. You have a voice—let your market hear it.